Larkin at Geary. ZUBELDA CIGARETTES THE DOUBLE PACKAGE – Larkin and Geary – building built in 1909. Hotel Toronto – formerly Leiah Hotel, Wesley Hotel, and Hotel California.
From a 1912 print ad "'You can't describe her, sighs the Khedive, because there was never anything like her. She's a poem, a little mountain brook, a rose garden, a ----.' The P. Lorillard Company named their new Turkish blend cigarette Zubelda, in honor of the Khedive of Egypt's wife. Lorillard felt that their Zubelda was just like the lady, and claimed 'They taste like shooting stars. And their fragrance is like the Garden of Eden. They're as gracious and welcome as a long-absent sweetheart.' "
Zubelda cigarettes debuted in October 1912 which would place this sign from around that period.
Packets included a small oriental rug insert. Assorted Zubelda ads here and here.